
There’s a lot of talk about “paywalls”. It’s usually about newspapers, and it’s almost always just about news. It shouldn’t be.
Nor should Rupert Murdoch’s introduction of a pay-to-view model be regarded as an act of desperation. This could be the moment newspapers finally begin to get it right.
Am I willing to pay for a trusted digital offering that helps make my life better, more prosperous, and better informed? Definitely.
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