Moving Pictures: creating an engrossing, emotive experience with AV exhibits

Working on the project as AV producer, our main challenge was to strike the right balance between the variety and scale of the operation and the limitations of our budget, never forgetting that the audience’s experience is really what counts the most. Here’s the story behind just a handful of the 10 AV presentations we created...

Right Whale

Close-up of a whale

For the glass-bottomed boat exhibit, the museum asked us to create the effect of looking over a parapet onto a plate of glass with temperate sea creatures swimming beneath it. So we needed to provide moving images of a whole host of creatures, from whales to whitebait as viewed from above. Of course, the problem for us was that most of the time, anybody who videos fish will do so in the water face to face, not looking down at their dorsal fins!

The first solution was to computer generate them, and we were ready to do that, but it just wasn’t possible within our budget. Instead, as well as trawling the best film and video archives in the world I took my own camera to several Sea Life Centres on the South Coast and dangled it into the water to capture footage of desirable species from above. Luckily for us, the larger creatures we found in the libraries - whales, dolphins and turtles etc - often swim on their side, so there’s plenty of footage of them swimming by with their backs to the camera. When the display is seen from above, this gives you just the right effect.

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