I attended the BBC Knowledge Multiplatform briefing day yesterday. The strategy outlined by Simon Nelson and others thankfully counteracted the soporific effects of being located in an airless room in the bowels of Broadcasting House, as the sun beat down on the London streets (it ain’t called the ‘big smoke’ for nothing).
Here are the highlights:
On ‘Permanence’ – Signalling a radical shift from the ephemerality of the linear broadcast slot, the BBC now has a system to automatically generate a permanent web page for every programme episode which, over time, can be further enriched with ratings, recommendations, synopses, AV, track listings and so on. As well as prolonging the life of the content beyond transmission and making it findable and linkable, the system has released time and budget previously spent on often rapidly pulled together and under-performing programme-related sites. It’s currently in its beta version - visit it here.
So far so good; I can find out more about that track I liked in last week’s Mad Men for example. But what is so much more exciting is the prospect of applying the same system to the BBC archive – tens of decades of radio and television content opened up and made findable, shareable and mashable. Of course, as with most BBC projects of this scale and ambition – from the launch of BBC Two through expansion from terrestrial to digital in the late 90s to the launch of the iPlayer in late 2007 - the usual debates around public service and commercialism will no doubt rage.

Will the content be free at the point of use? Will it be limited to British people as licence-fee payers or made globally available but at a fee to non-UK residents? How might the release of such content impact upon the broader commercial market? These are just some of the potential areas of contention. I assume the findings from the Creative Archive pilot will feed significantly into the BBC’s thinking from here.
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