I've been spying on my neighbours.

I've been listening in on their conversations, stealing little snapshots of their lives. Don't be too alarmed - they've also been spying on me. We're all in this game of espionage together.
No, it's not Neighbourhood Watch - it's location-aware twittering. If you've been twittering within a 5km radius of me, I might just know about the film you enjoyed on Sunday, or your thoughts on the roadworks...
OK, such voyeurism is admittedly not that interesting. Yet.
I'm fairly new to the 'mobile web', having suffered for too long with handsets that take you to a 'web portal' with news from your friendly network provider and poorly displayed text-pages (that cost a fortune to view). Thankfully Apple have helped shake up the market, and more and more people are starting to experience the mobile web in one way or another (with shiny iPhones, or any number of other newer phones that are addressing the less-than-perfect user experience of yore).
As everyone knows, the uptake of mobile phones has been an incredible modern story. The penetration is so great, people will probably think you're pretty strange if you haven't got one. Behaviour has changed for everyone - even if you don't carry one you'll find that decision affects the people who want to contact you. It's hard, as they say, to imagine how we ever lived without them....

So now that serious uptake of the mobile web has begun, will it be on a par? Will it change behaviour as dramatically?
I think the answers are "yes" and "yes" again, which is why I went on Tuesday evening to a Chinwag event about mobile search and location-based services. It was a panel discussion, chaired by some interesting people from nascent (and more established) businesses seeking to really capture a part of this new territory. These including Taptu (mobile social search), Rummble (for personalised recommendations), Plazes (a mobile social network) and The Cloud (the Europe-wide WiFi hotspot service).
A great deal was discussed through the evening, but I'll focus on a single area.... spying!
Well, almost; let's call it the 'tracking versus publishing' problem.
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