For me, Shelley Bernstein from the Brooklyn Museum was a highlight speaker in this early session.

Shelley spoke about the agile and creative online projects that the small team at the Brooklyn Museum are creating to attract new audiences.

Cutting through some of the user research demographics, she simply stated that the Brooklyn Museum treats their online audience as a "single, cred

[This is the third in a series of articles about the theory of engagement. We believe that engagement is the key to success in the world of Web 2.0/Media 2.0. Here is a link to the first article.

If engagement is the key to the Web 2.0 (and Media 2.0) world - and that's what we believe - then what are the implications ? What are the rules of this new world ?

Reviewing our own experience (over twenty years and hundreds of projects) and what we know of the industry at large, we have developed a proposal: four rules for success in the world of Web 2.0 and Media 2.0.

Our four proposed rules are as follows :-

1.

Cogapp has been working with interactive media for twenty years, what have we been doing all this time? What have we been doing for our clients? And what more can we do now? How should we respond as an organisation? And how can we help others to respond?