Posts about google

PC3: Pecha Kucha Hard with a Vengeance

Firstly, apologies for the increasingly tenuous and odd Pech-app Cake-cha blog titles. If it's any consolation, I'm more disappointed in them as an author than you as a suffering reader will ever be.

Now, onto the topic at hand: the latest round of Pecha Kucha presentations held over cake, tea and the like brought with them a combination of art, film and technology. For those of who who haven't immediately popped out to the bakery, here's a rundown of what went on at Cogapp's Pecha Kucha 3.0: In his own unique style, Colin kicked off proceedings with his long anticipated 'Sketcha Kucha' (again, really sorry about the dire puns). Having, over the last two weeks, asked us all at varying points to do quick self portraits, Colin displayed these to us with a few musings about his first love: pencils. Re-igniting in us a passion for the importance of designing with our hands rather than mice, Colin displayed the incredible results achieved by using age-old tools over modern techo-easels.

colinj_sketcha.015

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All together now

It seems like only days ago that I was writing a post about search engines and social recommendation, and that's because it was only days ago. Since then - decades in internet time - some interesting developments have taken place.

The hype around real-time search, particularly focussed on everyone's favourite micro-blogging service, has certainly caused the major search engines to take note. The power of real-time data, most obviously encapsulated in Twitter's trending topics, seems to prove itself weekly (or, if you like, instantly).
Hugging by 'justonlysteve' on Flickr
At the core of my previous post was the inclination that, despite the hype, major search engines and services like Twitter have entirely different missions - and they know it. Both the widespread creation of real-time data, and appetite for its consumption, are relatively recent phenomena. If this information is being created, and is valuable, Google will work to index it as part of its mission to organise the world's information. Indexing tweets is one important step towards this, and... hey look they announced it. As did Bing, Microsoft's new search engine. The latter seems to have rushed out a rather confusing solution, the big G is taking its time, and I for one will be watching carefully to see how they roll this out without disrupting their archetypal search results page and carefully honed user experience.

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Internal Digest 9

Surfin' DogNow that I've got your attention, it's time for a rundown of musings from the corridors of Cogapp in our latest and greatest Internal Digest. Aside from the surfing dog above from Tristan, here's what else has been captivating the collective Cogapp mind of late:

Joe dug deep into the back-end of Google Maps, scouring miles of code and a nigh on infinite amount of pictures to find the deeply hidden algorithm that reveals how Google Street View works according to Google Japan:

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Soul Searching

Last week I put "W1F 0TF" into trusty ol' Google Maps and found my way to the Slug & Lettuce on Wardour Street for Chinwag Live's 'Search is Dead, Long Live Search' event. Examining some of the key challenges currently facing search engines, and what these may mean for brands, web companies (not least SEO agencies) and users in general, the lively panel discussion helped crystallise some ideas I've been pondering in recent times.
Image by flickr.com/wwworks
Just as the ferocious 'Browser Wars' continue to rage, the fight for search engine dominance remains in full force. In the West we are so familiar with you-know-who that the word 'Googled' is poised to become the 21st Century 'hoover' and lose its capitalisation, so we'd be forgiven for thinking the battle effectively ended some time ago. But step away from the primary colours; the story isn't so simple.

First, look to the Far East where the landscape is remarkably different - Baidu holds a mountainous 69% in China, while Google has only a hilly 25% (July 2009). Second, stop thinking about search purely in terms of the 'traditional' search engines, since these now represent only one of many powerful ways to discover content, and the picture is less clear.

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Chrome pwn

Tons of stuff happening in Browserland over the last couple of weeks.

Biggest news is Google unveiling their very own browser, Chrome (Windows only currently, Mac and Linux versions on their way).

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