According to the legend that is Mr. Shakin' Stevens, 'Snow is falling all around me'. Not wanting to disappoint Shakin' (as - I have it on good authority - he's known to his friends) we've once again decided to extend this statement to the digital realm with the relaunch of the Infinite Snowflake!

For those of you who are unfamiliar with it, the Infinite Snowflake is our way of spreading season's greetings through the ether. Have a look at the page here to design your own flake through our own in-house developed flake-maker. Just draw a pattern you like in the triangle, and our flake-maker will use it to create a beautiful (... or not so beautiful) flake of your own devising. Once it's ready, generate your newly made piece of digital drift and it will get added to the ever-expanding uber-flake, compiled from all the flakes created thus far. You'll also get the chance to add a message of season's greetings should you so wish, and send the flake on for other people to enjoy too.

After the great response we got from sending the flake out last year, it's live again this year for the holiday period. With a few subtle alterations to make it even easier to use, the Infinite Snowflake is back - bigger, better and altogether just more flake-tastic!

If you want to get an idea of the type of creativity / beauty / madness that Infinite Snowflake 2.0 is inspiring, here's a selection of some of my favourites so far:

Firstly, this creation. It's a little fruity, but great all the same.

This flake has clearly had a lot of effort put into it, and it really shows: 

This Canadian number, perhaps inspired by the Canadian flag?

And finally, Martin's effort. I love it because he's clearly put so much thought in to it, to woo the owl-lovers out there.

Happy flaking!