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• Cogapp installs multimedia art installation The Prudential Eye

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Cogapp are delighted to announce that the Prudential Eye, a unique multimedia art installation commissioned by Prudential plc in April 2006 after a competitive tender process, has been successfully installed in their London offices.
 
The project came with a challenging brief, needing to be subtle and elegant yet exciting; immersive and engaging but not distracting; made from dynamic content; able to show images and films; configurable for different events. A display system to meet all these needs did not exist at the time.
 
Cogapp came up with a state of the art solution in The Eye: an installation created from two sheets of glass, each four metres long and one metre high, embedded between them the largest piece of holographic film in the world. This allows film, images and text to be projected onto glass and gives them a floating, ethereal quality. Hence the Eye is both attractive and engaging but is also not distracting to busy visitors.
 
Breathtaking in scale and using state of the art display technology, it is at heart a storyteller, examining the past, present and future of Prudential Group.  The Eye explores the world of Prudential Group through a series of stories, themed around History, Investment, Community and Innovation. The order of stories is random and ever-changing, ensuring that each visitor’s experience is always different.
 
Ian Smith, Cogapp’s Head of Interactive and Project Manager commented: “The Eye was a challenging project from many perspectives including design, technical and editorial. On top of this we had to handle the logistics of sourcing and installing a display surface, which had never been created to anything like that scale. The Eye is unique project which can grow and evolve over time – and with which we are proud to be involved”.
 
Colin Jenkinson, Cogapp's Design Director added: "From the outset our aim was to ensure that viewers left the Eye not just witnessing an art piece but understanding more about Prudential and its wider group of companies. The balance of ‘art and message’ was key to the creation of a powerful and memorable brand experience”.

Visit our blog for a series of posts on the behind the scenes story.