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A journey doodled
May 2008
Cogapp has been working with Brighton & Hove council to help relaunch 'JourneyOn', the unique journey planner that plots personalised routes across the city. The new site, which compares the cost, time and number of calories burned per possible modes of transport, has just relaunched with a new design. Using our in-house testing lab, we user tested the council's new site design with a range of respondents to ensure it was accessible and easy to use.
To celebrate and publicise the launch, the council wished to organise an innovative launch event involving walkers, cyclists, drivers and bus passengers spelling out the letters
' J O U R N E Y O N' across a route spanning Portslade to Saltdean. The event, called 'Doodle My Journey', took place on the 8th May - the day the site went live.
Cogapp managed the technical aspects of the event. As the 'mega-banner' was traversed we dynamically visualised it on a map, using a combination of mobile devices to track the progress of participants. The live results were displayed at Brighton Station during the course of the day.
Read more about the event on our blog, or take a look at some photos on our Flickr.
