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What We Do

We are in the middle of an online and interactive media revolution. Driven by new technologies, it is transforming our world. People and organisations can now connect and communicate in ways that have never been possible before. New social and commercial networks are being created at an unprecedented rate. The result is profound, disruptive change.

This change presents a serious challenge for every organisation: how to get the most out of the phenomenal opportunities that the interactive media present in terms that make sense for the organisation and its customers.

When people come to us as consultants they typically want help with applications: web sites, interactive kiosks, mobile applications and the like. These are broadly technical developments undertaken for a business purpose.

When this happens, the issue that immediately arises is how to get all parties, technologists, managers, marketing and content specialists speaking the same language and talking about the right things in something like the right order.

If not handled properly, discussions can easily get bogged down in technicalities, with the result that important stakeholders become alienated or marginalised. For this reason we have found it extremely helpful to have a strategic and essentially non-technical framework around which a complete and effective applications strategy can be developed.

What we have developed is based on experience over more than twenty years delivering and maintaining an enormous variety of different interactive media applications.

Called Perspectives, we work with clients to apply it in workshops, discussions and experiments. These sessions are participative, practical and as far as possible, non-technical.

For more information please contact Alex Morrison.