Case Studies

The project has had coverage in every major domestic national newspaper and many local papers. TV and radio coverage added to the impact of what we believe has been an unprecedented level of launch for a purely online not-for-profit project.

Supported by this publicity we have taken the site from nothing to a Google ranking of 7/10 and an audience that is on course to exceed its targets by 100%.

Fulfilling one of Culture Online's key objectives we have found many opportunities for partnerships. Notable organisations who have worked with ICONS include Mencap, Age Concern, the National Trust, English Heritage, the National Portait Gallery, Visit Britain, the Jewish Museum and 1001 Inventions.

The education programme has attracted a healthy audience, achieving roughly 1,000 lesson plan downloads/month. Our collaboration with Mencap led to a national competition for artists in special schools and the publication of a beautiful calendar illustrated with the best entries.

What They Said

'A truly engaging and intriguing site that manages to have something for everyone. (The Site was named Site of the Week and awarded 72 out of a possible 75 for content, usability and branding)'
New Media Age, 2006-02

'I just wanted to congratulate you on the ICONS site, it is really refreshing to see a public funded site which uses typography in such an inspired way.'
VB 2005-10-19

'It is very clear that this website is doing a fantastic job in making many people aware of the incredible richness of the English heritage, and helping them to love it and be proud of it. A great achievement.'
JB 2006-08-02

'Opening the first major exhibition of Constable's work in New Zealand, Prime
Minister Helen Clark highlighted the fact that the ICONS project had picked
The Hay Wain as one of the Icons of England alongside Big Ben, the
Routemaster and a cup of tea.'
Scoop Indendent News, 2006-07-06

'Cogapp won the contract after a tough tendering process. They have a strong track record of working in the arts and culture sector and that experience has really come though in the way they have approached the project. We're delighted with the reception that Icons has had.'
Mike Greenwood, Commissioning Executive, 2006-01

Awards

Shortlisted for Online Publishers Association, BIMA and BETT awards 2006.