What can charity and non-profit chief executives do to help their organisations prosper in an age of digital transformation?
Working with non-profit clients on their digital programmes for many years, Cogapp recently had an opportunity to undertake a unique programme of research. We asked people running digital programmes in major UK charities for their perceptions of how digital was being handled and then we turned the questions round and did the same with chief executives.
What we found was general agreement about the critical importance of addressing the digital agenda properly. But this agreement was undermined by mutual frustration. Too many demands on the one hand and not enough evidence for decision making on the other.
Our report reviews the evidence and based on its findings, makes six recommendations that will help charity and non-profit chief executives lead digital transformation.
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