Cogapp launches website usability MOT competition for World Usability Day
November 2009

In support of World Usability Day on 12 November 2009, and its theme of 'designing for a sustainable world', we have launched a competition for UK charities and environmental organisations. The prize is a day’s free website user-testing and usability consultancy designed to improve the winning website’s effectiveness. The competition is open now and closes on November 26th – entrants must submit a brief summary (no more than 100 words) of how their organisation could benefit from this website usability MOT and send it to UXcomp@cogapp.com. The winner will be notified by 10 December. Information about the competition can also be found on the World Usability Day website here.

The winning organisation's website usability MOT will include in-depth observed user testing sessions with four representative members of the charity's target audience. This will be followed by a usability workshop and the development of a usability action plan on how to improve the website’s effectiveness. The testing is intended to take place at our in-house two-room observation lab in Brighton, although we may take a flexible approach depending on where the winning organisation is based.

Pete Gale, our Head of User Experience said: “It’s crucial for charity and environmental organisations to engage with their audience and clearly get their message across in every way, including online. Cogapp’s competition on World Usability Day has been set up to showcase how good usability can help charities and environmental groups improve their website’s effectiveness in engaging target audiences.”

World Usability Day is the initiative of the Usability Professional’s Association and has been celebrated globally since 2005 with a focus on helping to make the world of work better through making life easy and user friendly. It is focused on humanising technology and ensuring technologies are developed in a way that serves people first. It supports good usability research, development and practice.

This competition is now closed.