Cogapp wins 'User Experience' category at the DiMA:S
December 2008

Cogapp walked away from the Digital Media Awards: South last week with a trophy for "Best User Experience", awarded for the company's work for The British Museum.

Run by local organisations Wired Sussex, Midnight Communications and Sussex Community Internet Project, this is the first year the awards have taken place. With over 140 entries submitted by around 95 companies, it has already proven a great success. The ceremony itself, held in the gothic All Saint's Church in Hove, was a fun, exciting event bringing together the best of the South's digital media sector.

The judges of this category wanted to see how entrants' work on a site's navigation, usability, clarity or accessibility translated into a measurably better user experience. Cogapp's website for The British Museum, launched in February this year, met all the criteria, being created with the user in mind from start to finish. Stages in its 18-month development included mapping user goals, stakeholder research, conducting user testing, and creating an elegant, accessible navigation and design. Within nine months of the site's launch, repeat visits had more than tripled, evidencing the success of Cogapp's user-centred approach to the redesign.

Phil Jones, MD at Wired Sussex, said, "Cogapp's site for The British Museum is a beautiful project, elegantly designed with a good understanding of diverse audiences. The project included ample research into what the user experience should constitute and how best to convey a complex and extensive product to many types of user, each with their different goals. Cogapp has successfully translated research insights into practical outcomes that engage, enable and delight users."