Noostar is an online start-up.  Inspired by the possibilities of media convergence, Cogapp got together with So Television, Graham Norton's television production company, to create a new venture.  Noostar's business is online and multi-platform entertainment and its first offering is an online talent show which is currently online at www.noostar.com.  

The Noostar experience has taken Cogapp into a host of new areas.  Its technology platform is a state-of-the-art scaleable system built on a .NET framework and hosted, for scaleability and economy, in the 'cloud'.  Noostar's talent show is driven by online video uploaded by users which is then delivered to the audience via a content-delivery-network.  Content is controlled via a sophisticated moderation system.  Users and performers converse in a social network built into the site architecture.  Facebook and similar interfaces connect Noostar to the wider social media infrastructure.  

Noostar was conceived in April 2007 and developed in-house to launch in October 2008.  Now an independent company, Noostar has successfully raised first round investment, perfected its technology platform and is now on its second stage of development.