Doodle My Journey GPS/mapping digital marketing tool
About the project
Brighton and Hove Council has made a corporate priority to protect the environment whilst growing the economy. As part of this, they operate a travel information website called JourneyOn, featuring a unique web journey planner promoting greener and more sustainable living. They wished to publicise it and the benefits it offers Brighton residents and visitors following on from a site refresh.
In response, we organised an event called 'Doodle my Journey' based around an innovative and engaging GPS/mapping tool.
Participants cycled and walked journeys across the city which were then dynamically doodled onto a Google map, using a combination of mobile phone/GPS devices, to spell out the project’s name.
Our team created an identity for the event, for use across all promotional material, developing e-cards, e-newsletters and other tools to support viral campaigns.
The event proved hugely successful, capturing the community’s imagination - from schoolkids to local businesses - to promote sustainable travel.