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Alex Morrison

Chair and Founder

Alex helps to run the company, directs projects for clients and consults/speaks/writes about digital strategy. His 'Digital Strategy for Museums Guide' is available here.

An exceptionally experienced digital media producer, Alex has led ground-breaking work for leading institutions including Apple, Microsoft, nine national museums, the BBC and Dorling Kindersley.

Alex wrote his first computer program on a deck of punched cards. After several years as a management consultant, he began working in artificial intelligence. In 1985 this led to a move to Brighton to found a company associated with the University of Sussex's Cognitive Studies programme, Cognitive Applications; now Cogapp.

Alex and his colleagues at the new company started developing projects using hypertext and multimedia. Projects in the cultural sector followed including the development of the 'Computer Information Room' for the National Gallery's Sainsbury Wing. An intense and formative three-year project, which often resembled an extended seminar on museums, new media and art history, this gave birth to the Micro Gallery. Opened in 1991, the Micro Gallery was the first large-scale application of digital media in a museum.

Since 1991, Alex and his colleagues have been applying digital media technologies for clients from Seattle to Tokyo via London, Athens and Doha.

Alex spent seven years as a trustee for Art UK. He is currently a director of the International Catalogue Raisonné Assocition, an Associate of the Sussex Humanities Lab, and an advisor to Future Creators. He has a degree in Mathematics and Philosophy from Oxford University.