Digital Strategy for Museums Guide

What is digital strategy?

Do you need a digital strategy?

What would it take to create a good one?

A practical guide for museums (and other organisations) that want to do more with their digital programmes

Download our free digital strategy guide for museums.

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If you would prefer a printed copy, they are available from our shop.

Cogapp has been working on strategic digital projects for household name organisations including leading museums for more than twenty years.  

Over the last five years, as digital strategy has become more important for our clients, we have formalised our approach and run a series of successful digital strategy programmes.

This guide is based on that experience. Starting with the question 'What is Strategy?' and running through to the practicalities of how to run a systematic and successful digital strategy programme, this comprehensive guide is a complete, non-technical, introduction to an increasingly important subject.

Contents include:

What is Strategy? - a surprisingly misunderstood topic
Museums and Digital - what's special about museums in relation to digital media
What is Digital Strategy? - what is special about digital compared with other kinds of strategy
The Need for Digital Strategy - some of the reasons why you might need a digital strategy (and why you might not)
A Digital Strategy Canvas - a framework for organising your work
How to Develop a Digital Strategy - a four step approach explained in detail
The Digital Strategy Report - how to write a report that will get results
What Could Possibly Go Wrong? - some of the common pitfalls
Next Steps - where to go from here
Further Reading - readings on strategy, innovation and museums including a selection of digital strategy reports produced by leading museums

If you like this guide you may also be interested in our Digital Strategy Canvas

We also maintain a Digital Strategy Reading List and a selection of Museum Digital Strategy Examples and Resources. We have also written about digital strategy on our blog.