The Digital Strategy Canvas


Your digital strategy laid out on a single sheet

The idea behind the Digital Strategy Canvas is to give your team a quick and easy way to survey all (and only) the important factors of your digital strategy on a single sheet.

Download the Digital Strategy Canvas here.

The download system will ask for your email address. We promise not to spam you.

If you would like an A0 laminated version of the canvas, they are available in our shop.

The Digital Strategy Canvas can either be used as a framework for your digital strategy research or as an exhibit for a workshop group exercise.

The canvas is divided into four sections: Our Organisation; Our Digital Programmes; Our Customers; and Our Environment. These four are then broken out into the strategically significant elements. A good digital programme will stack up well across all these facets.

The wider thinking behind the canvas is explained in our digital strategy guide.

The canvas diagram borrows its format from the successful (and very useful) Business Model Canvas.